“EcoShift provided a comprehensive Climate Action Plan that exceeded our expectations. Their expertise and thorough analysis resulted in a highly effective plan that will help us meet our strategic goals.”

Santa Cruz Community Credit Union

“EcoShift brings experience and background that is not currently common in the field of sustainable business practices and we are delighted with what they did and continue to do for us.”

Ian Browde, CEO, Greening Point, Inc.

“Your ideas present a clear, direct methodology we can—and will—use to show our end user how to maximize their dollars and make the right choice for our environment at the same time. ”

UNIVERSITY OF CALIFORNIA, SANTA CRUZ PURCHASING DEPARTMENT
 

RECs

Renewable Energy Credits (RECs) are tradable commodities which represent proof that 1 megawatt-hour (MWh) of electricity was generated from a renewable energy resource. A green energy producer is credited with one REC for every megawatt hour of electricity produced. Each REC is coded with an identification number to ensure that it is not double-counted. Renewable energy produced is fed into the electrical grid, but the REC associated with that energy can be sold separately. An entity that desires to use renewable energy and reduce carbon emissions can purchase a REC from the energy producer and claim the emissions reductions associated with it. The purchaser only receives the REC, not the energy produced. RECs create incentives for carbon-neutral renewable energy by creating a commodity separate from the energy produced which in effect subsidizes renewable electricity generation. Renewable energy credits are fraught with controversy as to whether they actually create incentives for additional renewable energy, and we at EcoShift have the experience to determine REC fact from fiction.

Roots