“Your ideas present a clear, direct methodology we can—and will—use to show our end user how to maximize their dollars and make the right choice for our environment at the same time. ”

A TESTIMONIAL FROM UNIVERSITY OF CALIFORNIA, SANTA CRUZ PURCHASING DEPARTMENT

“I don’t see the downside. I know folks say there will be some kind of economic tax. … I’m not sure anyone who worries about that has done the full analysis.”

Lorraine Bolsinger, the executive in charge of GE’s Ecomagination Initiative.

“Some local officials are betting there is revenue in a forest resource that few appreciated before: the ability of trees to absorb carbon dioxide, a heat-trapping gas that can contribute to global warming.”

NY Times, March 28, 2009

“Saving the world and making a profit is not an either/or proposition.”

Bob Willard, a former IBM(Research) executive and author of The Sustainability Advantage
 

RECs

Renewable Energy Credits (RECs) are tradable commodities which represent proof that 1 megawatt-hour (MWh) of electricity was generated from a renewable energy resource. A green energy producer is credited with one REC for every megawatt hour of electricity produced. Each REC is coded with an identification number to ensure that it is not double-counted. Renewable energy produced is fed into the electrical grid, but the REC associated with that energy can be sold separately. An entity that desires to use renewable energy and reduce carbon emissions can purchase a REC from the energy producer and claim the emissions reductions associated with it. The purchaser only receives the REC, not the energy produced. RECs create incentives for carbon-neutral renewable energy by creating a commodity separate from the energy produced which in effect subsidizes renewable electricity generation. Renewable energy credits are fraught with controversy as to whether they actually create incentives for additional renewable energy, and we at EcoShift have the experience to determine REC fact from fiction.

Roots