“Your ideas present a clear, direct methodology we can—and will—use to show our end user how to maximize their dollars and make the right choice for our environment at the same time. ”

A TESTIMONIAL FROM UNIVERSITY OF CALIFORNIA, SANTA CRUZ PURCHASING DEPARTMENT

“I don’t see the downside. I know folks say there will be some kind of economic tax. … I’m not sure anyone who worries about that has done the full analysis.”

Lorraine Bolsinger, the executive in charge of GE’s Ecomagination Initiative.

“Some local officials are betting there is revenue in a forest resource that few appreciated before: the ability of trees to absorb carbon dioxide, a heat-trapping gas that can contribute to global warming.”

NY Times, March 28, 2009

“Saving the world and making a profit is not an either/or proposition.”

Bob Willard, a former IBM(Research) executive and author of The Sustainability Advantage
 

Farming and Carbon

Agriculture has significant effects on carbon dioxide concentrations in the atmosphere, both directly through cultivation practices, and indirectly through the energy used to produce agricultural inputs, such as pesticides and fertilizer. Different techniques, such as low-till cultivation, multi-cropping, and low-input or organic practices help reduce the climate change impact of agriculture, and have additional ecological and financial benefits.

Additionally, animal production is associated with significant greenhouse gas emissions. Different strategies exist that minimize these emissions, and the implementation of these strategies in some instances can serve as a basis for carbon offsets.

Roots