“Your ideas present a clear, direct methodology we can—and will—use to show our end user how to maximize their dollars and make the right choice for our environment at the same time. ”

A TESTIMONIAL FROM UNIVERSITY OF CALIFORNIA, SANTA CRUZ PURCHASING DEPARTMENT

“I don’t see the downside. I know folks say there will be some kind of economic tax. … I’m not sure anyone who worries about that has done the full analysis.”

Lorraine Bolsinger, the executive in charge of GE’s Ecomagination Initiative.

“Some local officials are betting there is revenue in a forest resource that few appreciated before: the ability of trees to absorb carbon dioxide, a heat-trapping gas that can contribute to global warming.”

NY Times, March 28, 2009

“Saving the world and making a profit is not an either/or proposition.”

Bob Willard, a former IBM(Research) executive and author of The Sustainability Advantage
 

Energy Efficiency

One of the most productive, and potentially lucrative, ways to reduce greenhouse gas emissions is through improving the efficiency of energy and transportation infrastructure. If we use lighting as an example, a standard incandescent light bulb is only 4% efficient. This means that you only get to use 4% of the energy that you pay for, which largely comes from burning fossil fuels. By comparison, compact fluorescent lighting is 10-15 times more efficient, while producing the same amount of light. There are multiple opportunities for increasing energy and transportation efficiency which can dramatically reduce costs, help meet mandated carbon reduction goals, and reduce the climate change impact, all at the same time.

A new report from McKinsey and Company details the potential energy savings that accompany energy efficiency improvements

Roots