“Your ideas present a clear, direct methodology we can—and will—use to show our end user how to maximize their dollars and make the right choice for our environment at the same time. ”

A TESTIMONIAL FROM UNIVERSITY OF CALIFORNIA, SANTA CRUZ PURCHASING DEPARTMENT

“I don’t see the downside. I know folks say there will be some kind of economic tax. … I’m not sure anyone who worries about that has done the full analysis.”

Lorraine Bolsinger, the executive in charge of GE’s Ecomagination Initiative.

“Some local officials are betting there is revenue in a forest resource that few appreciated before: the ability of trees to absorb carbon dioxide, a heat-trapping gas that can contribute to global warming.”

NY Times, March 28, 2009

“Saving the world and making a profit is not an either/or proposition.”

Bob Willard, a former IBM(Research) executive and author of The Sustainability Advantage
 

Carbon Trading

Climate change reduction programs utilize a market for greenhouse gas emission permits that are allotted based on past emissions. Emission reduction goals are set and companies are required to reduce where possible or face penalties for noncompliance. Companies that reduce emissions below the value of their permits may sell unused permits to companies not meeting their emission goals. So these goals be met through incorporating renewable energy, investing in energy efficiency, or employing various offsets. Additionally, organizations that are not required to reduce their emissions, but do so anyways, are credited and able to sell those reductions as offsets to regulated entities.

We have an established relationship with an international carbon credits broker that will be able to assist in the sale of offsets that we can help you generate.

Roots