“Your ideas present a clear, direct methodology we can—and will—use to show our end user how to maximize their dollars and make the right choice for our environment at the same time. ”

A TESTIMONIAL FROM UNIVERSITY OF CALIFORNIA, SANTA CRUZ PURCHASING DEPARTMENT

“I don’t see the downside. I know folks say there will be some kind of economic tax. … I’m not sure anyone who worries about that has done the full analysis.”

Lorraine Bolsinger, the executive in charge of GE’s Ecomagination Initiative.

“Some local officials are betting there is revenue in a forest resource that few appreciated before: the ability of trees to absorb carbon dioxide, a heat-trapping gas that can contribute to global warming.”

NY Times, March 28, 2009

“Saving the world and making a profit is not an either/or proposition.”

Bob Willard, a former IBM(Research) executive and author of The Sustainability Advantage
 

Carbon Offsets

Because carbon dioxide is evenly mixed in the atmosphere, concentrations are approximately the same worldwide, regardless of whether you measure them in Australia or New Jersey. Thus, reducing the amount of carbon dioxide in the atmosphere can be done anywhere in the world, with the same effect. In some instances, it may make more sense to reduce your carbon footprint by investing in forests in Brazil and wind farms in Iowa rather than making expensive on-site reductions. Recognizing that, agreements such as the Kyoto Protocol allow such investments in lieu of on-site carbon reductions.

However, not all carbon offsets are created equal, and some are more legitimate, effective, and efficient than others. Properly created and registered offsets can allow you to reduce overall emissions more cost effectively, but great care must be taken to avoid purchasing offsets that do not actually reduce the amount of carbon in the atmosphere. The ACUPCC Guidelines for Carbon Offsets Investment is a great place to start to understand how the legitimacy of offsets may be determined.

EcoShift consultants offer services in both developing and investing in carbon offsets.

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