“Your ideas present a clear, direct methodology we can—and will—use to show our end user how to maximize their dollars and make the right choice for our environment at the same time. ”

“I don’t see the downside. I know folks say there will be some kind of economic tax. … I’m not sure anyone who worries about that has done the full analysis.”

“Some local officials are betting there is revenue in a forest resource that few appreciated before: the ability of trees to absorb carbon dioxide, a heat-trapping gas that can contribute to global warming.”

“Saving the world and making a profit is not an either/or proposition.”